Signal-based outreach · keeps your sender

Email the right lead,
the moment it matters.

Maireach watches your leads for buying signals, writes the email in your voice, and hands it to the sender you already use. Relevance that lifts reply rates ~2–3× — not another spam cannon.

Built for B2B SaaS & agencies already running outbound
NB
Northbeam
★ Raised $15M Series A
94
TG
Tegus
⬈ Hiring 4 SDRs
88
VN
Vanta
✦ New VP Marketing
79
congrats on the raise —
Hi Dana, saw Northbeam's $15M
Relevance 94 · ready
Plugs into your stackApolloSmartleadInstantlyClaudeHubSpotLemlist
The problem

Cold email stopped working because everyone automated the wrong thing.

Reply rates fell from 8.5% to 3.4%as AI flooded inboxes with “personalized” first lines. Volume is now a liability. The teams winning aren't sending more — they're sending relevant, at the right moment.

Industry avg reply rate
3.4%
With Maireach
9.1%

Relevance > volume. Timing > templates.

Maireach is an AI cold-email platform. It finds the one reason each company is worth emailing right now — a raise, a key hire, a launch — writes a personalized, on-message email grounded in your own positioning, and hands the draft to the sender you already use. You approve; your sender delivers.

On radar

Your whole market, on one radar.

Maireach watches every account in your list around the clock and pings you the moment one is worth emailing — a raise, a key hire, a launch — so you reach out while the window is still open.

  • Series Afunding detected — budget unlocked
  • Hiringopen roles reveal the pain
  • New VPfresh priorities, day-1 buyer
Series AHiringNew VP
How it works

From raw list to replies in four steps

1

Connect

Link your lead source (Apollo or CSV) and your sender (Smartlead / Instantly).

2

Detect the signal

Maireach finds the freshest buying trigger on each account — the 'why now'.

3

Draft in your voice

Claude writes a relevant, on-message email grounded in your Context Brain.

4

Approve & send

Push approved drafts to your sender. Replies feed back to improve every email.

Features

One focused tool, not a 50-node spreadsheet

The Context Brain

Capture your positioning, value props, ICP and proof once. Every email is grounded in it — so drafts sound like you, never generic AI.

Signal engine

Continuously watches each account for buying signals: funding, hiring, new executives, press, competitor moves and tech installs.

AI drafting with Claude

Writes a personalized email per lead — your positioning × their freshest signal.

Quality gate

Scores every draft for relevance and spam risk, and flags who NOT to email.

Sender hand-off

Pushes approved drafts straight into Smartlead or Instantly. Maireach never sends — you keep the stack you already trust.

Outcome loop & analytics

Pulls replies and meetings back from your sender, then learns which signals and angles convert to sharpen the next batch.

Lead enrichment

CSV/Excel or Apollo in. A provider waterfall fills emails, firmographics and tech.

CRM workspace

A filterable lead grid with fit scores, saved segments and live stats.

Buying signals

Six reasons to email — today, not someday

Maireach watches every account and only surfaces a lead when there's a real, timely reason to reach out.

Funding & M&A

A raise means budget and pressure to grow — the strongest buying window.

Hiring

Open roles reveal the team's priorities and pain before anyone admits it.

New executive

A new VP rewrites the playbook in their first 90 days — perfect timing.

Press & launches

News is air cover: relevant, timely, and a natural reason to reach out.

Competitor moves

A rival shipping or winning is a reason to act now, not next quarter.

Tech installs

A new tool in their stack is a concrete, verifiable hook for your pitch.

Why Maireach

Simpler than Clay. Smarter than a blast.

Maireach
Clay
Generic sender
Set-up time
Minutes, opinionated defaults
Days–weeks, build the nodes
Minutes
Leads with the 'why now'
Yes — signal-led
If you build it
No
Writes in your voice
Yes — Context Brain
Generic AI columns
Templates
Quality gate (who NOT to email)
Yes
No
No
Sends the email
No — keeps your sender
No
Yes
Pricing
Per researched lead
Per-credit (opaque)
Per seat
“We stopped emailing 5,000 people and started emailing the 60 who just raised, hired, or launched. Replies tripled.”
Head of Growth · B2B SaaS (design partner)
Pricing

Priced on researched leads — never per email

Starter
Solo founders & small teams
$29/mo
  • 500 researched leads/mo
  • 1 seat
  • Smartlead + Instantly
  • Context Brain + signals
Start free
Most popular
Growth
Scaling outbound teams
$79/mo
  • 2,500 researched leads/mo
  • 3 seats
  • Outcome loop & analytics
  • Saved segments + A/B angles
Start free
Agency
Agencies & multi-client
$199/mo
  • 10,000 researched leads/mo
  • 10 seats
  • Multi-workspace + white-label
  • Priority support
Start free
FAQ

Questions, answered

What is Maireach?+

Maireach is an AI-powered cold-email platform. It watches your leads for buying signals, writes a personalized email in your voice grounded in your positioning, quality-checks it, and hands the draft to the email sender you already use, such as Smartlead or Instantly.

How is Maireach different from Clay?+

Clay is a powerful but complex data workbench with a steep learning curve. Maireach is opinionated and simple: no node-building. It leads with buying signals and your positioning rather than generic 'AI first lines', and includes a quality gate that prevents low-relevance emails from being sent.

Does Maireach send the emails?+

No. Maireach drafts the emails and pushes them into your existing sender (Smartlead or Instantly) via API. You keep your own sending infrastructure, deliverability and warmup.

Which email senders does Maireach integrate with?+

Smartlead and Instantly first, with Apollo, Lemlist and Reply planned. Drafts are injected as custom per-lead variables, so you can also export to CSV.

What buying signals does Maireach track?+

Funding rounds, hiring activity, new executive hires, press and product launches, competitor moves, and detected technology installs. You choose which signals matter for your ICP.

How does Maireach improve reply rates?+

By only emailing leads when a real buying signal fires and tying the message to that 'why now', Maireach makes outreach relevant. Design partners averaged about 2.7× higher reply rates versus their baseline.

Do I need to replace my current tools?+

No. Maireach sits between your data and your sender. Keep Apollo, Smartlead or Instantly — Maireach just makes what you send dramatically more relevant.

Is my data safe?+

Your leads live in your own workspace with row-level security. Maireach reads only your data and never mixes workspaces or shows placeholder companies.

How much does Maireach cost?+

Plans start at $29/month (Starter), $79/month (Growth) and $199/month (Agency, multi-workspace). Pricing is based on researched leads and seats, not per email.

Stop blasting. Start timing.

Email the right lead, at the right moment, in your voice — and watch reply rates climb.

Start free →